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Intellectual Property Conference, University of Glasgow, 24th October 2011 - Click for larger version Intellectual Property Conference, University of Glasgow, 24th October 2011

University of Glasgow
Monday, 24th October 2011
ISO 10668 (Brand Value) - Innovation in Practice

IP practice is innovating, regulating, changing: are you aware? IP stakeholders have long lobbied that the appraisal and monetization of intellectual property is a necessary economic stimulus. Their time has come. The emergence of the 'big society' has allowed the intangible asset industry to self-birth regulation; the first clear example being ISO 10668 regarding brand valuation. This international standard is a game changer for anyone who owns, uses, manages or advises on intellectual property, and brands in particular. It brings into focus a globally received approach to monetize and appraise the value of assets once thought opaque and unquantifiable, with potential rewards for all.

The School of Law is delighted to host this significant event in the Court and Senate Suite.

The Conference will be of interest to experts in this growing area of law, as well as general practitioners who need to build an awareness of opportunities for clients. It is also suitable for entrepreneurs, investors, business owners/managers, marketing and brand consultants/managers, and accountants.

The Chairman and Keynote Speaker is Philip Hannay, Director of Macdonald Henderson Solicitors and Intellectual Property Lawyer of the Year 2011.

Speakers include:

• Dr Donald Lawrie, Chartered and European Patent Attorney, Founding Director of Lawrie IP.

• Simon Murrison, Partner, Gilliland & Co.

• Ken Green, Head of IP Restructuring, Metis Partners.

• Nat Baldwin, Head of Corporate Recovery, Metis Partners.

• Chris Bone, Associate Director, Growth Finance, Clydesdale Bank.

• Dr Andrea Tosato, Lecturer in Law, Centre for Intellectual Property Policy and Management (Bournemouth University).

• Dr Nicola Searle, Research Fellow at the Institute for Arts, media & Computer Games at the University of Abertay.

CONFERENCE PROGRAMME

9.00 a.m. - 9.30 a.m.
Registration and Coffee

9.30 a.m.
Introduction - Philip Hannay, Macdonald Henderson Back-story and macro-story

9.45 a.m.
Appraising: protection - Donald Lawrie, Lawrie IP
Rights: ownership, use and parameters

10.25 a.m.
Appraising: policies - Simon Murrison, Gilliland & Co
Methodology: market approach, cost approach and income approach

10.50 a.m.
Coffee

11.10 a.m.
Appraising: purpose - Ken Green, Metis Partners
Applications: the uses of IP and the need to understand value

11.40 p.m.
Appraising: power - Nat Baldwin, Metis Partners
Market power: the sectors, the prices and going to the market

12.15 p.m.
Appraising: Conference Part One - All morning speakers
Round up Q & A

12.40 p.m. - 2.00 p.m.
Lunch

2.00 p.m.
Opening remarks - Professor Ronan Deazley

2.05 p.m.
Appraising: for debt - Chris Bone, Clydesdale Bank
Leveraging IP

2.45 p.m.
Appraising: for deposit - Dr Andrea Tosato, University of Bournemouth
Employment of IP rights as collateral in secured transactions

3.30 p.m.
Coffee

3.50 p.m.
Appraising: for default - Dr Nicola Searle, University of Abertay
The valuation of trade secrets in criminal cases

4.35 p.m.
Closing Remarks - Professor Ronan Deazley
Q & A

4.50 p.m.
End of Conference

The Conference costs £95 for a full day and £50 for a half day (no VAT levied), which includes tea/coffee, lunch and all conference materials. It also contributes seven hours towards CPD.

To book your place at this exciting event, please contact Grace McGuire at:

Grace.McGuire@glasgow.ac.uk

0141 330 3528

Last updated: 2.41pm, Tuesday 1st May 2012

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